About Us

Our Philosophy

Young kids today are using technology in ways most of us couldn’t imagine a decade or two ago. This relationship with technology will likely become more intense and more challenging for parents. Our goal is to make sure this daily interaction promotes positive values and experiences. Experiences that both make our kids better people and ourselves better parents. The content we create is always meant to be experienced together, always high-quality, always educational, always creative, engaging and fun, always encourages active engagement and interaction with the real environment, always commercial-free and respectful of user-privacy. Our products are made with great emphasis on the design process and with the utmost respect to the environment and the planet. Every product we create is made to look beautiful in the kids’ room, feel great to the touch, and at the same time, to serve as a platform for beautiful bonding moments. 

Our Story

Nogili® was established in 2016 by Maya and Roy Coopervasser, with one huge goal: to change the way kids and parents experience their everyday environments. 
Maya is an award-winning designer. In the past 16 years she had designed textile, products, graphics, interiors and furniture in New-York and Tel-Aviv. Roy is an augmented-reality content developer and media producer with 18 years of experience. 
Combining their desires and expertise, Maya and Roy created a series of products and interactive stories and game kits that have seen tremendous success and growth in recent years.
 

The Team

Maya Coopervasser
Creative Director and Co-Founder

Maya is an award-winning designer with over 16 years of experience in product-design, textile-design, graphic design, furniture and interior design. During 11 years in NYC she has designed interiors and furniture for stores, public buildings and residential projects. 

Maya has a BFA from the Fashion Institute of Technology in Interior Design.

Roy Coopervasser
CEO and Co-Founder

Roy is an augmented-reality and content development expert with over 18 years of experience in various fields of multimedia and interactive media production, including 11 years in New-York City, where he has done projects for NBC, Discovery, Starz Network and PBS among many others.

Roy holds a BFA from CCNY, and has lectured at NYU and CUNY.

Dr. Eyal Kaufman
Chair of Board

Eyal has senior management experience and over 25 years of expertise in business development, marketing, finance and operations when leading industrial companies. He is CEO of QualityLine, and previously served as VP of Mobileye, Cardo Systems, and Medisim Ltd., as well as CEO of OnTheGo Systems.

Eyal holds a PhD from California Intercontinental University, an MBA from CUNY and a BSc. from the Technion in Israel. Eyal has been featured at Semicon, Yahoo Finance and many others.

Amit Chai
CTO

Amit has over 25 years of experience developing and designing 3D worlds. He is a Unity expert and has been developing VR and AR interactive apps for over a decade.  

Amit is a graduate of the Bezalel Academy of Arts and Design in Jerusalem.

Chen Shir
Head of Product Development

Chen is a product and strategy expert. Her experience spans well over a decade, building teams, creating processes and managing global B2C and B2B products.

Chen holds a Masters Degree in Interactive communications and HCI from Reichman University.

Tsvika Sharon
CFO

Tsvika has more then 20 years of experience in C-suite roles, strategic financial management and supporting fast growing companies.

Avi Peretz
IT Manager

Avi Perez has 30 years of experience in IT, focusing on advanced technology management and development.
Avi holds an MBA degree from Tel Aviv University and Bsc. in Information system engineering from the Technion in Israel.