Young kids today are using technology in ways most of us couldn’t imagine a decade or two ago. This relationship with technology will likely become more intense and more challenging for parents. Our goal is to make sure this daily interaction promotes positive values and experiences. Experiences that both make our kids better people and ourselves better parents. The content we create is always meant to be experienced together, always high-quality, always educational, always creative, engaging and fun, always encourages active engagement and interaction with the real environment, always commercial-free and respectful of user-privacy. Our products are made with great emphasis on the design process and with the utmost respect to the environment and the planet. Every product we create is made to look beautiful in the kids’ room, feel great to the touch, and at the same time, to serve as a platform for beautiful bonding moments.